Data protection policy of Bremer Touristik-Zentrale Gesellschaft für Marketing und Service mbH for its website at www.bremen-tourism.de
We are delighted that you have chosen to visit the website of Bremer Touristik-Zentrale Gesellschaft für Marketing und Service mbH and that you are interested in our offering and the Free Hanseatic City of Bremen.
Bremer Touristik-Zentrale takes the protection of your personal data very seriously and adheres strictly to the relevant data protection legislation and regulations. The following policy statement explains what we do to ensure this protection, the types of data that we collect and the purposes for which this is done.
Everyone who works at our organisation signs a confidentiality undertaking and is made aware of the relevant data protection legislation in accordance with section 5 of the German Data Protection Act (BDSG). Our IT service providers are constantly updating the technical security precautions that we take to ensure that they are fit for purpose and meet the latest requirements.
Collection, processing and use of your personal data
You can visit our website without disclosing any personal information. However, if you wish to make a booking, request information or subscribe to our newsletter, we will need to collect personal data from you. Personal data is only collected, processed and used by our organisation and on our website to the extent that is technically necessary for the intended purpose in each case (e.g. processing of bookings, provision of information).
The data that you send us is only used to process bookings and for customer service purposes. Where necessary, we make your data available to other organisations – such as the hotel you have booked – for these purposes. These organisations are only allowed to use your data to process your booking and not for any other purposes.
You agree to your personal data (information that you disclose when making a booking) being electronically processed, stored and used by Bremer Touristik-Zentrale and, where applicable, by its affiliated organisations of Wirtschaftsförderung Bremen (WfB) solely for the purposes of order processing and market research.
If you subscribe to our email newsletter, we will use your email address to send you the newsletter.
The data that you supply us with will never be used for advertising purposes, sold, or made available to third parties for reasons other than those stated above unless you have given your written consent for us to do so.
Visitors to our website are explicitly reminded that section 28 (4) BDSG gives them the right to object to their personal data being used for certain purposes.
Whenever users visit our website or download files from it, Bremer Touristik-Zentrale automatically collects and stores anonymised data about them in log files. The data stored in these files does not enable users' identities to be traced directly and is used solely for system-related and statistical purposes. This information is not made available to third parties unless they have been commissioned to statistically evaluate the data.
We store the following specific data about each download in order to optimise the design and user-friendliness of our website:
• Browser type/version
• Operating system used
• Name of the downloaded file
• Whether the download was successful
• Date and time of the download/query
• IP address of the computer accessing our website
• Installed browser plug-ins (e.g. Flash).
Cookies are used in several parts of our website. Cookies are small text files that are stored by your browser and saved to your computer. They enable you to use certain functions on our website and they enhance the user-friendliness, effectiveness and security of its functionality. Most of the cookies used on our website are so-called 'session cookies', which are automatically deleted as soon as you leave the site. Cookies do not damage your computer and do not contain any viruses. By modifying the settings in your browser you can instruct it to inform you about the setting of cookies so that you can decide whether to enable them on a case-by-case basis or to disable all cookies. The functionality of our website may be restricted if you decide not to accept cookies.
Web analytics and optimisation using etracker technology
This website uses technology devised by etracker GmbH to collect and store data for marketing and optimisation purposes. This data can be used to create usage profiles under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored in your local browser cache and enable a website to recognise your browser when you next visit.
Data collected using the etracker technologies will not be used to personally identify visitors to this website and will not be linked to personal data pertaining to the holder of the pseudonym unless the person concerned has given his or her specific consent. By exercising their right to object, users can at any time prevent their data from being collected and stored in future.
Web analytics using Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
Die mit In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transfered to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.
Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.
As an alternative to the browser Addon or within browsers on mobile devices, you can click this link in order to opt-out from being tracked by Google Analytics within this website in the future (the opt-out applies only for the browser in which you set it and within this domain). - See more at: http://rechtsanwalt-schwenke.de/google-analytics-rechtssicher-nutzen-anleitung-fuer-webmaster/#sthash.jLLgpAZg.dpuf. An opt-out cookie will be stored on your device, which means that you'll have to click this link again, if you delete your cookies.
Encryption of your data
When you use our booking engine to make bookings on our website, the SSL communications protocol is used to send your relevant personal data encrypted over the internet in line with the latest security standards. We protect our website and other systems by putting in place appropriate technical and organisational measures such as firewall systems and multi-stage access controls. This ensures that your data is not lost, destroyed, accessed, amended or distributed by unauthorised persons and provides you with the best-possible protection against misuse.
We store personal data relating to competitions that we occasionally feature on our website. This enables us to contact the winners and let them have their prizes. The entrants' names, postal addresses, email addresses and, where applicable, telephone numbers are stored for this purpose. The winners' names – together with their postcodes and the towns or cities where they live – are published on our website. All of this data is deleted one month after the closing date of the competition and is not used again.
Links to other websites
Our website contains links to other sites. We have no influence over whether the operators of these sites comply with the relevant data protection regulations. As an online provider, we are responsible for our own content under the general laws applicable. A distinction should be drawn between this proprietary content and any links to content hosted by other providers. We accept no responsibility for, and we do not endorse, external content that is made available via links and is clearly indicated as such. The provider of the website to which a link refers bears sole liability for any illegal, incorrect or incomplete content and for any damage or losses incurred as a result of the use or non-use of this information. Our editorial team is only responsible for information provided on external sites if it is fully aware of such content – including content that may be illegal or punishable by law – and it would be technically feasible and reasonable for it to prevent such content from being used.
Images and other content
Images and text that we show on our website have either been created by BTZ Bremer Touristik-Zentrale itself or have been bought together with the pertinent rights, or supplied by partners. We also incorporate third-party content such as videos and webcams. If, despite our best efforts, you spot any errors (for example if you recognise yourself on a picture for which you have not given your consent), we would be grateful if you could report any such errors to us, giving us as detailed an account as possible of your concerns. Please use our contact form to notify the Advertising department.
Right to information; cancellation right
Under the BDSG you are entitled, free of charge, to request information on the personal data stored about you and, where applicable, you are also entitled to have this data corrected, blocked or deleted. Furthermore you can, of course, at any time cancel any consent that you may have given for your personal data to be used. We greatly welcome your queries and suggestions on the issue of data protection and they are very important to us. If you have any such queries or suggestions, please email them to our inhouse data protection officer at BTZ_Datenschutz@bremen-tourism.de or, alternatively, you can phone this person on +49 421 308 0049.
Amendments to this policy
We reserve the right to amend this data protection policy at any time within the prevailing legal framework. The rapid development of the internet and the consequent swift pace of legislative changes make it essential to amend this policy occasionally. You will always find the latest version of our data protection policy here.
Bremen, December 2011
BTZ Bremer Touristik-Zentrale
Gesellschaft für Marketing und Service mbH
Information hotline: +49 421 308 0010
Chairman of the Supervisory Board: Michael Göbel, Managing Director: Peter Siemering
Registered office: Bremen, commercial register: HRB Bremen 15792