Business & commerce
Did you know that the export beer St. Pauli Girl, more usually associated with Hamburg, is actually produced by Beck's in Bremen? Or that Bremen is a favoured location for the testing of new consumer goods?
CHAMPIONS OF COMMERCE AND SKILLS
Bremen’s Chamber of Commerce (1451) and Chamber of Skilled Trades (1849) are the oldest in Germany.
BREMEN GIVES YOU WINGS
Airbus employs more than 3,000 people in Bremen, at its second-largest site in Germany. Final assembly of the wings takes place in Bremen and it’s also where the landing flaps are made.
REACH FOR THE STARS
The Space Shop at Bremen Airport is the only one of its kind outside the USA. Locals and visitors alike can buy everything from genuine space suits and astronaut food to fragments of meteorite. One small step for Bremen, one giant leap for mankind.
IN AND OUT
On a normal weekday, around 120,000 people commute into Bremen from the surrounding region and from Bremerhaven. That’s around 42 per cent of all workers in the city.
REACHING NEW HEIGHTS
Bremen is home to the biggest and most modern high-bay warehouse in Europe, which is run by Bremer Lagerhaus-Gesellschaft (BLG) on behalf of coffee firm Tchibo.
Kraft Foods, Hachez, Beck’s, Kellogg’s, Vitakraft, Nordsee, Frosta and Univeg (formerly Atlanta) are among the big names to have their headquarters in Bremen or Bremerhaven.
QUAY TO SUCCESS
The quay in Bremerhaven’s Wilhelm Kaisen container terminal, originally only 700 metres in length when building work begin in 1968, is now the longest in the world at around 5,000 metres. It has four berths for large container ships.
More than 12,000 people work at the Mercedes-Benz plant in Bremen Sebaldsbrück, the second biggest in Germany. Daimler have been making Mercedes-Benz vehicles here since 1978, including the C-Class and the GLK, SL and SLK model series.
RUN OF THE MILL
Situated right on the quayside in Bremen’s timber and factory port, the Roland Mill is the only one in Europe where ships can load and unload directly. The world is not enough. Bremen is a major centre for the aerospace industry, with over 12,000 employees working in more than 100 companies and institutions.
Many a footballer’s dream is forged at silverware manufacturers Koch & Bergfeld. This traditional Bremen company has been making trophies for Europe’s elite football clubs since 1967. As well as the iconic cup presented to the winners of the Champions League, it makes replica trophies for victors in the German DFB Cup and the Europa League. Several Formula 1 trophies have also been made in Bremen-Überseestadt. Despite these prestigious commissions, the company’s core business is the manufacture of high-end cutlery.
ALWAYS ONE STE P AHEAD
Bremen lies within the average range for Germany in many aspects of life, for example age distribution, household size, purchasing power, levels of unemployment and media use. This makes the Hanseatic city an ideal testing ground for new consumer goods and services. Whether it’s a brand-new chocolate bar or a modified insurance package, this is where market researchers and advertisers trial products before rolling them out across Germany.
ST . PAULI IN BREMEN
Anyone who’s ever visited Germany will have heard of the Reeperbahn in Hamburg’s St. Pauli district, whose many erotic temptations have given it a red-light reputation. St. Pauli Girl is the most popular imported German beer in the USA and was first introduced to the market in 1965. But despite the Hamburg name, St. Pauli Girl is actually brewed in Bremen.
ALL’S FAIR IN BREMEN
In 2011, Bremen was named Germany’s ‘Fair Trade Capital’. In the nationwide competition, the city triumphed against 61 other municipalities thanks to its highly creative projects. The aim of the initiative is to ensure fair prices are paid to producers in developing countries around the world, guaranteeing them a reliable source of income for their work.
NOTING VENTURED, NOTHING GAINED
Buten un binnen, wagen un winnen (outside and in – venture and win) is the motto of Bremen’s merchants even today. It is attributed to the former mayor, Otto Gildemeister (1823-1902), and is inscribed above the entrance to the Schütting. This former merchants’ guildhouse, situated directly on the market square, is now the seat of Bremen’s chamber of commerce.
GETTING EUROPE ON THE ROAD
Bremerhaven is Europe’s major hub for the transhipment of cars; more than two million vehicles were imported or exported through the port in 2011.
Bremen is the cradle of the cotton trade in Germany and has been home to the Bremen Cotton Exchange for almost 140 years. Merchants began importing the material into the Hanseatic city in the early 17th century. Today, it is used in clothing, pharmaceuticals and even bank notes.
ROLAND ON A ROLL
Bremen’s very own currency, the Roland, is currently doing the rounds in and
around the city. The notes (one Roland is equivalent to one euro) are accepted by around 100 companies and service providers. The idea behind the scheme, initiated by Bremen’s association of sustainable businesses, is to promote regional trade.